Estonian e-health software developer Raintree is anticipating what will be the outcome of Barack Obama’s plan to invest 17 billion dollars into electronic health information technology and records under the American Recovery and Reinvestment Act.

Raintree’s software is already related to over one million patients in US and used by over 14 000 medical doctors. The company is present in 49 US states and can rightfully call itself one of the market leaders.

Among market leaders

Contentedly said – the sales continue growing, Raintree is very well known among physiotherapists, but majority of the recent new customers are bariarics surgery clinics, that cure overweightness. Recently Raintree entered into oncology software market and now develops a tool for defining chemotherapy doses. 

“We can’t yet say that our sales are projecting Obama’s iniciatives, since the officials are specifying the terms regarding how the Act money will be allocated,” CEO of Raintree Estonia, Aleksei Udachny says.

“But it sure does make me proud if I enter a clinic in San Francisco or New York, Manhattan and see our software running in a computer!”

No marketing costs!

Meanwhile the company continues to work with existing and new clients and develop its software, presicely the patient’s web portal, automatic file administration and e-receipt solution. It’s kind of wonderful that Raintree doesn’t even have to bury money into marketing – one doctor advises another to buy the software, the product is are marketing itself. Believe it or not, but a study made last year showed that only about 4 percent of USA doctors use electronic patient databases, other 96 percent have adherenced themself to the old and already tried paper and pencil.

Terminator terminated the plan

In 2004 Raintree faced some bad luck when the “Terminator” bulldozered over their US ambitions. Raintree was about to have huge stake in the medicin system of California, after winning the procurement for building medicin insurance software that would cover 27 Californian counties. But Arnold Schwarzenegger acceded to become the Governor and conducted a sharp cutback in costs. As for result, Raintree’s mega deal was flushed down the toilet. “One political decision crossed out everything,” Udachny remembers.