TigerBriefs: Estonian start-up iComTV has launched it’s next Out-Of-Home (OOH) Media solution – iN-Store TV.

iN-Store TV channel is available in Swedbank offices across Estonia. Swedbank clients are entertained with specially created silent short movies, information and advertising clips. iComTV has provided the technical solution and manages the network and content updates.

Marco Rüütel, the Founder of iCom TV says that the widespread consumer use of digital video and photography has created a false impression that in-store TV could be easily created by regular office personnel. In reality making the right and cost effective choices regarding technical platform and video production requires plenty of professional expertise and experience. That’s the basis of iComTV products and services. “We don’t expect the client to invest into in-house know-how about OOH media and video, that really isn’t their main line of business,” he says.

Read more about iCom TV from this TigerPrises.com post.

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