Few weeks ago two well-known Estonian startuppers, Jüri Kaljundi and Andrus Purde launched Emp.ly – a new social media startup, making staffing a lot easier and fun.

Emp.ly helps companies to spread their job ads over the social web (through friends, fans and followers) with ease. It is more likely to find workers this way, than just using regular classified’s. For people in social web: the more they spread these job ads among their friends, the bigger their chance to get rewarded with Amazon giftcards.

The service is meant for smaller and medium size companies, who have no budgets to carry out massive recruitment campaigns. Remarkable about Emp.ly is that Purde and Kaljundi launched the service in Silicon Valley, believing that there is no better place in the world to attract users and find partners.

Emp.ly also has a „sister application“ called Talentag. If your friend is the best salesman, designer, programmer, visionary or just an inspiring and helpful individual – you can tag him in Facebook accordingly. 

Talentag is the way of making „virtual compliments“, showing how respectful and professional people, who happened to be tagged, are. The custom tags are good-looking and colorful, there are tens of them made already. But Talentag also gathers ideas of new tags.

Andrus Purde is not yet willing to talk about user numbers, since they are very modest. Moreover, he underlines that both services – Emp.ly, as well as Talentag are currently under some heavy development.

The beginning looks promising. But one might have doubts if these, a bit „nice to have“ tools would make a lot of money for their founders. What do you think?