Indilo Wireless, a rockin’ and rollin’ iPhone-iPad-iPod apps developer from Tartu, plans to launch something interesting this autumn.

Marius Arras, the CEO of Indilo talks about a multimedia e-book publishing tool, currently under intensive development, that would enable anyone to publish his or her materials (books, notes) as e-books in a sexy multimedia-rich way and start earning money through purchases from the AppStore.

The „do-it-yourself“ process of publishing e-books via Indilo’s new tool will be simple: enter your manuscript, add videos, audio files or pictures, preview the whole thing, set the price for your e-book and publish it. Of course, at some point you will have to pay Indilo around 100 USD and they will charge a certain percentage from sales.

Arras says that Indilo is entering e-publishing business beside regular app development for three reasons. Firstly, because e-books are already most sold item category in AppStore. Secondly, because estimates show the sales of iPad multimedia tablets skyrocketing over few years. And thirdly, Amazon has announced that people already buy more e-books than paper books.

„If you have purchased a device like iPad and you like reading e-books, you would propably prefer the ones that give you multimedia-rich reading experience,“ Arras explains. „The problem currently is that there is no service, that would enable any self-publishing author or small publishing house to create stand-alone multimedia-rich e-books and publish them in AppStore.“

Whom would this be targeted? Cooks for example. There are no easier way to publish e-cookbooks with nice pictures and videos than this. Question is whether people are willing to buy this book.

I have also spoken with Yrjö Ojasaar, one of the investors behind Indilo. He has expressed his blithesome happiness about the profitability of Indilo. Estonians have truly gone mad for Apple.