An almost oven-fresh Estonian startup GoSpotIt, born during the Garage48 Tartu event, is preparing to launch their oven-fresh mobile services called SpeedCameraSpotter and PoliceSpotter.

GoSpotIt calls itself a location-based service on mobile which allows you to spot and track interesting objects and persons at your location. Crowd-sourced and open platform for any kind of alert service – lost keys, beautiful girl, police-alert etc.

One of the founders, Gerri Kodres (originally working for Regio) explains how the new services will work: “If a user has activated the application, he receives an alert (SMS?) when he reaches to certain distance from the speedcamera. For fixed objects like speedcameras, the information is pre-entered, for police patrols, users themselves will enter the locations via application.“

Thus far people have had a chance to notify fellow-drivers on police patrol locations through certain radio stations. But not all people listen to the same station in traffic, obviously. Now there’s a new mobile service from GoSpotIt to fill the gap.

But it will be tricky with speedcams, though. They are located in Tallinn-Tartu route, but not all the camera boxes have actually cameras inside. The cams are being re-located from time to time.

Gerri Kodres says they are planning to use viral marketing for promoting the applications, maybe few articles in the news. Speedcam/police spotter will be used for testing the concept. They do eventually plan to charge users for that.

Kodres: „If the applications will become successful and attract critical mass of users, there are few ways how we can earn money in the future, like subscriptions for selected categories, sponsored categories etc. The options are similar on how Foursquare is monetizing it user base.“

Later on they plan to launch application as part of social initiatives like “keep the country clean” campaigns, negotiations are ongoing. Who will pay for that? NGOs or municipalities perhaps.

GoSpotIt team had initially seven members, who developed the working service and concept from scratch in just two days, besides Kodres there were Lauri Laineste, Jaak Laineste, Janno Kusman, Kristian Paljasma, Oleg Knut and Margus Kerma.